Pure Project Craft Beer

Discover the Flavor and Philosophy of Pure Craft Beer

Pure Project Craft Brews at El Toro Gourmet Meats in Lake Forest, CA If you’re a beer lover seeking flavor, integrity, and a commitment to sustainability, Pure Project Craft Beer, with roots in San Diego, is a must! And…you can find Pure Craft Beer @ El Toro Gourmet Meats.

Founded with a mission to brew clean, organic, and environmentally responsible beer, Pure Craft stands out in a crowded craft scene. They use locally sourced ingredients whenever possible, refuse to cut corners, and are proud members of “1% for the Planet,” donating a portion of their sales to environmental causes. Every beer you sip helps support the planet—and that’s a reason to raise your glass.

The beer itself is nothing short of exceptional. Pure’s core lineup includes crowd favorites like the Pure West IPA, a hop-forward yet smooth take on the West Coast classic, and Rove, a crisp, refreshing pilsner that’s perfect for laid-back afternoons. More adventurous drinkers will enjoy seasonal and limited releases such as barrel-aged stouts, complex sours, and juicy, unfiltered IPAs.

Visiting a Pure Craft Beer location is just as memorable as the brews. Whether you’re at the flagship in San Diego or one of their newer taprooms, the atmosphere is warm, welcoming, and thoughtfully designed. Expect rustic wood accents, lush greenery, and an open-air feel that invites conversation and connection. These are spaces made for community—dog-friendly, family-friendly, and filled with locals who appreciate good beer and good company.

Pure also supports its surrounding community through events, art showcases, and clean-up efforts. Their taprooms often feature partnerships with neighborhood restaurants, food vendors, and local artisans.

In a world where “craft” can sometimes feel like a marketing buzzword, their beer stays true to the heart of the movement. Quality, transparency, and environmental responsibility are not just talking points—they’re baked into everything they do.

So next time you’re in the mood for a pint that does more than just taste good, pick up some Pure Project Craft Beer @ El Toro Gourmet Meats. It’s beer brewed with conscience—and a whole lot of character.

Come in for this and many of our other finely crafted beers. Bobby Bacca, General Manager and Beer Curator, will be happy to discuss our beers and recommend pairings with complementary foods. We look forward to seeing you.

Bobby Bacca General Manager and Craft Beer Curator @ El Toro Gourmet Meats in Lake Forest, CA.